This might not be on everyone’s mind, but from time to time I find myself wondering about frozen yogurt. Do you? Specifically, do you think about how it was really big in the early 1990s and then suddenly it was nowhere and now it seems to be back and no one is acknowledging its former absence? Because I do. I think about that more than I should.
So today I wandered over to the omniscient Wikipedia to see if I could get any confirmation for my thoughts and lo and behold, I’m not completely off base. Turns out, if the article is to be believed, yogurt came to the US in the early 1900s and the frozen variety started to pop up in the 1970s. TCBY opened its first store in 1981. Being that all trends take longer to hit the midwest, I don’t take this as inconsistent with my early 1990s memory of frozen yogurt treat nights. Apparently, the demise of frozen yogurt was due to the Atkins-esque crazes of the late 1990s. So why the resurgence? Something about “probiotic powder-based mixes” and Pinkberry. There you have it. Mystery solved. Kinda.